All Collections
Promoted collections
Launching a collection promotion
Launching a collection promotion

Your shortcut to showcasing product lines on

Sofia avatar
Written by Sofia
Updated over a week ago

In this article

Collections and your brand page

In May of 2022, BIMobject overhauled company brand pages - making it easier to stand out from the crowd by customizing your brand’s space. The changes allow brands to be selective about the products and solutions they want to showcase, while also providing options to make them stand out visually.

Within this array of newly introduced customizations you'll find 'Collections', which provide a way for brands to group their products according to a given theme right on their brand page - whether to showcase a product line of electronics or to create a complete kitchen solution on a single page. You can read more about collections here.

Collections can be published on your brand page:

But what if there's that one meticulously curated Collection you want to show off to users that aren't checking out your brand page yet?

Promoted collections - how they work

As of September 2022, you can now promote your collections to showcase them on BIMobject's landing page as well as on general collection index page - making them explorable for any browsing user in the regions you've specified in the promotion:

Promoted collections are shown on BIMobject's landing page:

All collections, including promotions, can be explored on the Collections index page:

How to launch a collection promotion

If you've launched product promotions on our platform in the past, you'll be happy to hear that promoting a Collection will be just as easy as promoting a product:

To launch a collection promotion, click PromoteNew Promotion Promote Collection

1/3 Chose a collection

Select the collection you would like to promote

2/3 Set target region

Select the region(s) where you want to promote your collection. You can either select individual countries, entire continents or all available countries. The available regions depend on your current region set - if you see any missing region you can always reach out to Customer Success to expand your region set.

3/3 Set impact level

Select how many days the collection should be promoted. The amount of credits consumed depends on how long your promotion should run and what countries you have chosen to promote it in.

After having selected if you want the promotion to run for 7 or 14 days, you can select a start date in the calendar drop-down menu. Collection promotions always start on a Monday and end on a Sunday.

Proceed to launch

As a final step, you can review the selections you've made to verify the promotion is launched as intended. Clicking "Launch" in the launch summary will confirm your order, consume credits and schedule the promotion for the selected start date. You can find the promotion on the Promote dashboard, and follow its performance while it's running and after it has finished.

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