Since we launched our promotional functionality back in early 2022, we have followed a pricing scheme where a product or collection could be promoted for a fixed price. It didn't matter if you promoted in a single country or if you targeted the entire world. By changing the pricing scheme to better match the industry best practice, we hope to create a better situation for all promoting manufacturers.
How the new pricing scheme works
The new cost per product (or collection) and week is given by the sum of:
A base fee (30 credits for a product, 50 for a collection)
A variable fee for the countries targeted, based on an estimation of generated impressions
Why we made this change
More natural distribution of promotions🌱
The new pricing scheme will drive a more natural distribution of promotions across markets, resulting in lower average competition per market.
Greater impact per promotion📈
With lower competition per market, each promotion should capture a higher share of that market's impressions, page visits and downloads. So, while a global promotion will require more credits to launch, it should be even more impactful than before. At the same time, a promotion targeting a single market will be cheaper and more impactful than before.
Rewarding local focus🌎
BIMobject's marketing tools are most impactful when they're used together and tailored to the target market(s). With this change, promoting to only a few markets will often be cheaper than before (and more impactful!), rewarding marketing teams who want to execute on a locally tailored marketing strategy.