Since we launched our promotional functionality back in early 2022, we have followed a pricing scheme where a product or collection could be promoted for a fixed price. It didn't matter if you promoted in a single country or if you targeted the entire world. By changing the pricing scheme to better match the industry best practice, we hope to create a better situation for all promoting manufacturers.

The new cost per product (or collection) and week is given by the sum of:

The new pricing scheme will drive a more natural distribution of promotions across markets, resulting in lower average competition per market.

With lower competition per market, each promotion should capture a higher share of that market's impressions, page visits and downloads. So, while a global promotion will require more credits to launch, it should be even more impactful than before. At the same time, a promotion targeting a single market will be cheaper and more impactful than before.

BIMobject's marketing tools are most impactful when they're used together and tailored to the target market(s). With this change, promoting to only a few markets will often be cheaper than before (and more impactful!), rewarding marketing teams who want to execute on a locally tailored marketing strategy.