KPI Definition
Measurement | Description |
Download | A download is when a user has downloaded one file from a product page or directly from search result. |
Product page views | Product view is each time a user has accessed a product page to view it - the user may be logged in or not. |
Returning visitors | A returning visitor is a user who has viewed or downloaded one of your product pages at least on two different dates within a 30 day period. |
Total Products | The total number of products the brands have. |
Total Files | The total number of downloadable files the brands have. |
Total number of users | The total number of users (logged in) who have been active on the brand. |
% of total downloads | The percentage of the total downloads for each file type over the last 30 days. |
% of available files | The percentage of the available files of a certain type that have been downloaded in the last 30 days |
Demand index | The downloads in the last 30 days by users over a country's population. |