What does my ranking in a segment on BIMobject really mean?

A higher ranking in a market segment, basically means that your brand is capturing a higher percentage of the unique downloaders within the market segment.

Who am I ranked against?

Competitors included in the ranking list are based on the subcategories of the market segment. If a brand has any published product, in any of the subcategories of the market segment, they are included as a competitor.

How do the countries included in a segment affect the ranking?

Only downloaders (users) from any of the countries in the market segment are considered when calculating the rank.

How do the subcategories affect the ranking?

  • Only brands with published products in any of the selected subcategories are considered competitors

  • Only downloads of products in any of the selected subcategories are considered when calculating the rank

Ranking algorithm explained

Step 1. Competitors are identified

For the default market segment, all brands with published products in any subcategory your brand has a published product in are included.

For any other market segment, all brands with published products in any of the selected subcategories are included.

Step 2. A score is calculated

For each brand, the ranking score (0-1) is calculated as follows:

Based on the subcategories in the market segment, only consider those in which the brand has published products.

For these subcategories, calculate:

Sum of the brands number of unique downloaders in the subcategories

divided by

Sum of the total number (all brands) of unique downloaders in the subcategories

Or to phrase it differently:

The ranking score of the brand is the brand's percentage of the total audience, within the subcategories of the market segment, in which the brand has published products.

Step 3. The results are sorted and shown in a list

Finally, the brands are ordered by their ranking score (highest first), and a brand's rank is the same as its placement in the list.

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