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Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)

How to boost my product using the right words Search Engine Optimisation (SEO)

Sofia avatar
Written by Sofia
Updated over a week ago

When a user searches for content they can do so either as a free-text query or by using our filters. Filtered queries such as categories rank objects by either trending (highest converting search results in the past 7 days), popular (highest downloaded products in the last 7 days) or latest (most recent products published) for that category. Free-text queries however are based on perceived relevance to the query.

In order to decide on a product's relevancy to the search we look at a number of factors, the hierarchy is as follows although how we decide a match can vary depending on the construction of the query and the type of field.

  • Product permalink - if an exact match to this unique value the product will be first, if only a partial match it can still show up in results.

    • Tip: If you have a unique reference that your customers use then perhaps use it here to ensure they find the correct product, otherwise make it something reflective of the product as it will strengthen the SEO of the page if keywords are used in several places.

  • Brand name - exact or partial match or in combination with a product.

  • Product name - exact or partial match or in combination with a product.

    • Tip: Try to make these descriptive to capture what the user typically searches for e.g. not just “Nova” but perhaps “Nova 3-pane window”.

  • BIMobject category name - exact or partial matches.

  • Collection set and collection names - exact and partial matches.

    • Tip: Use collection sets and collections to breakdown your product range into buckets of themes or use cases as it will add additional ways to find these products and translate them so that you cover more queries globally, e.g. having a microwave in the kitchen / electrical appliances category could also be found for countertop microwave searches by adding a collection of microwave / countertop and then translating that to Spanish for even more hits.

  • Product description (set by manufacturer or machine translated for different languages) - exact and partial matches.

    • Tip: Use this section to describe how the product is used, unique features, or describe with alternative keywords, anything that the user might have in mind when searching for your product but avoid keyword stuffing with terms that are irrelevant to the rest of the content as it will be ignored.

  • Product specification - exact and partial matches.

    • Tip: Don’t forget to fill in as much information as possible here.

So there it is, in short: be descriptive, be thorough and translate as much as possible!

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